Sunday, April 10, 2016
Wednesday, January 20, 2016
Thursday, October 22, 2015
Forever Metal Roof Company NH Patrick Hayes
Forever Metal Roof Company NH Patrick Hayes - Forever Metal Roof Company have been protecting homes since 1996. We have over 20 years experience in the roofing industry. We care about our customers and get the job done in a timely manner. Give us a call today.
FORVER METAL ROOF COMPANY
3 Hemlock Hill Drive,
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Call us at: (855) 870-7663
Forever Metal Roof Company LoudonPerfectFive Star Review by Kyle B.
Patrick Hayes and The Forever Metal Roof Company provide high quality metal roofs for home owners in NH.
Sunday, September 20, 2015
Remarketing Ads To Increase Lead Generation Effectiveness
In this Episode of the “In The Trenches Small Business Marketing Podcast” I talk about the persistence of my English Bulldog Noble when it comes to eating cherry tomatoes out of my Garden and how the same kind of persistence (with Remarketing ads) can help you close 70% more leads.
Click the play button below to watch this new video from Kyle Battis of NH Strategic Marketing.
If you would like to learn how you can grow your business with Remarketing ads I invite you to accept my gift of a Free Marketing Audit. It will be of value to you I promise.
To your success,
PS – Kyle Battis is the President of the NH Marketing Agency smart business owners turn to when they need help with paid online lead generation assistance. Claim your Free Marketing Audit today.
The post Remarketing Ads To Increase Lead Generation Effectiveness appeared first on NH Strategic Marketing.
NH Marketing Agency
In this video, Kyle Battis from NH Marketing Agency by the name of NH Strategic Marketing talks about the effectiveness of Remarketing Ads.
Wednesday, September 16, 2015
How to Do Content Marketing for E-Commerce
Learn Why Content Marketing for E-Commerce Can Make All the Difference
So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be buying from you as opposed to any of the other guys?
Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.
The answer is content marketing for your e-commerce site. This is the best way to build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.
Several Ways to Tackle Content Marketing for E-commerce
Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your e-commerce sites. For example, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.
Create unique descriptions – Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. Moreover, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.
Use unique images – Creating original images will allow you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.
Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. His helps engender trust and can be the reason they buy!
Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.
The post How to Do Content Marketing for E-Commerce appeared first on NH Strategic Marketing.
Sunday, September 13, 2015
How to Make your Facebook Business Page Engaging
See How You Can Engage More Fans with Your Facebook Business Page
These days it’s simply not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free second of time from your day as it is?
Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.
5 Easy tips to make your Facebook page more engaging
Choose imagery wisely – The visuals you use on your posts and ads make a major difference. Make sure they are all original and also something you would want to share yourself.
Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.
Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.
Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.
Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise connect with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.
Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.
The post How to Make your Facebook Business Page Engaging appeared first on NH Strategic Marketing.
Thursday, September 10, 2015
7 Ideas to Help You Make Killer Videos
Check Out These 7 Awesome Ideas for Videos
None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.
Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.
To help with that, we’ve come up with 7 ways your business can use videos effectively.
7 Types of Videos your Business Can Use
Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.
Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.
Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.
Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!
The post 7 Ideas to Help You Make Killer Videos appeared first on NH Strategic Marketing.
Tuesday, September 8, 2015
15 Awesome Social Media Tips for Beginners
Check Out these 15 Social Media Tips for Newbies!
Everyone’s got to start somewhere, and social media is just too big an ocean of people not to dip your toe into. Rather than allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your way to a lively, effective social media presence.
15 Beneficial Social Media Tips
1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.
2. Don’t be a ghost – Make sure you show up. The once a month poster isn’t going to gain or keep any traction in any way.
3. Respond – Spend time to reply to all of the comments you receive from others. This will help you connect with your target audience.
4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.
5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.
6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.
7. Don’t kick back – Don’t respond negatively to bad feedback. You will NEVER win at this! Make sure to respond and stay professional.
8. Don’t get too verbose! – Long messages tend to make readers head for the exits.
9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them you value their contribution.
10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.
11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and get shared much more than mere text.
12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin attempting to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.
13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.
14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.
15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!
The post 15 Awesome Social Media Tips for Beginners appeared first on NH Strategic Marketing.
Wednesday, August 26, 2015
Are You Employing Conversion Optimization?
Want More Sales? Use Conversion Optimization
Although you often hear the roar of marketers bemoaning too little traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to get the most out of what they are receiving.
Conversion optimization merely involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.
Let’s take a quick look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!
Key Elements of Conversion Optimization
Use the proper keywords – Making sure you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.
Make sure you test – This is a must. Simply putting up a page without testing the various elements of the page or offer is a sure recipe for leaving lots of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be surprised at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.
Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not only that, but studies are also showing that consumers are more inclined to convert after viewing your video. Something to think about!
Be mobile ready – Since more than half of all Web search is now originating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.
Employ social proof – People need to know that somehow they are making the right decision when selecting a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.
The post Are You Employing Conversion Optimization? appeared first on NH Strategic Marketing.
Thursday, August 20, 2015
The Latest in Social Media Updates for your Small Business
What’s New with Social Media in the Past Few Months
We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.
To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!
5 Of the Latest Social Media Updates that You Can Use in Your Small Business
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.
Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.
Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.
The post The Latest in Social Media Updates for your Small Business appeared first on NH Strategic Marketing.
Friday, August 14, 2015
Google’s Latest Update and What It Means For Your Business
Someone once said the only constant in life is change… The same can be said about Google and its search algorithm. Many business owners were frustrated once again by Google’s latest update to its search results. In this episode of the ‘In The Trenches Small Business Marketing” video podcast I show you how it affects your business. The biggest noticeable difference was that they started showing only 3 businesses in the Maps listings (formerly referred to as the “7 Pack”).
Click The Play Button Below to Watch This Video:
Now its even more competitive to show up in the Maps listings and in the future the Maps listings may even become a PAID listing in the future (do a Google search for “San Fransisco locksmith” and you will see an experiment Google is conducting in San Fran with Paid Maps listings). This isn’t a widespread practice yet for Google BUT, if you know Google’s only two rules then you wouldn’t be surprised if they do eventually make this a widespread change:
Google Rule #1: What makes Google the most money? ;-)
Google Rule #2: What provides users with the best possible search experience?
Understanding what motivates Google makes you understand why they make changes like this.
The Bottom Line Take aways are:
1. Optimize your Google Plus business page listing
2. Get your online Business Citations cleaned up (we can help with this)
3. Get Reviews on a continuous and ongoing basis
4. Consider investing in Google AdWords if it makes economic sense for your business
To your success,
The post Google’s Latest Update and What It Means For Your Business appeared first on NH Strategic Marketing.
Tuesday, August 11, 2015
Why You Need Facebook for your Content Marketing Plan
Why You Need Facebook in your Content Marketing Plan
It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.
We I’m here today to tell you that if you’ve embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.
Why Facebook Needs to be a Cog in your Content Marketing Machine!
One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.
In video alone it’s believed they are now getting a paltry 4 billion views a day, definitely giving YouTube a run for their money.
Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.
Four Easy Tips for Winning with Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.
Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You would be wise to heed this warning, and save the sales pitches for promoted posts.
Promote your blog posts on Facebook – One way sharp marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You will definitely want to do this, and definitely think about promoting this type of post as well.
The post Why You Need Facebook for your Content Marketing Plan appeared first on NH Strategic Marketing.
Wednesday, August 5, 2015
Why Do People Click on Your Links?
Best Practices for Getting More Clickable Links
Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. Thus it would stand to reason that one of our primary tasks in this quest is to make it our business to know how to get them to click!
Seems there’s more to this than simply hyperlinking “Click here” and expecting them all to show up and shower us with money, emails and more. You really have to coax these things out of them. (You didn’t really think it was that easy, did you?)
So to help make your pages a veritable clicking paradise, let’s examine 5 ways to optimize your links for clicks.
5 Tips for getting more clicks from your links!
Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform significantly better.
Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience. (and you!) This is particularly true for landing pages, where you hopefully have a singular purpose for any links on the page.
Understand about the color of your links – There is a definite psychology pertaining to color, and you need to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get acquainted with these concepts!
Don’t promise what you aren’t delivering – If you think it’s a great idea to get them to click on your links by using techniques like “clickbait”, think again. You’ll have broken any trust you may have had, and be rewarded with massive bounce rates.
Think about page placement – Knowing where to put links is nearly as important as knowing how to make them. If you have a clear purpose for the page, you’ll want them to be able to click early and often. Have a link above the fold, especially on landing and sales pages.
The post Why Do People Click on Your Links? appeared first on NH Strategic Marketing.
Wednesday, July 29, 2015
How To Use an Online Sales and Marketing Funnel to Grow Your Business
Hello business friend! In this episode of the ‘In The Trenches Small Business Marketing Podcast” I share a graphic of a simple sales and marketing funnel and I show you how you can apply it to your business.
Click the play button below to watch:
If you found value in this video please do share the love with some of the social media buttons below. That will help us get this in front of other business owners who need this info.
To your success,
The post How To Use an Online Sales and Marketing Funnel to Grow Your Business appeared first on NH Strategic Marketing.
5 Effective Ways to Optimize your Google AdWords Landing Pages
See How to Easily Optimize Your Google AdWords Landing Pages
Although most business owners will move heaven and earth to optimize the smallest of details on their websites, getting them to pay the same amount of attention to Google AdWords landing page optimization is a tall task indeed. And yet these are the same people that will wonder aloud why their landing pages don’t convert as well as they think they should.
There are some definite best practices you’ll need to make sure you are following to get the best results you can. Let’s have a look at 5 of these, and see if you can’t improve the performance of your landing pages!
5 Tips for optimizing your Google AdWords landing pages
1. Employ Responsive Design for your pages – Make the effort to ensure that your Google AdWords Landing pages are mobile ready, and render well on all devices and formats. Having a responsive site is essential in today’s mobile-first environment, as more than half of all search now emanates from a mobile platform of some sort.
2. Write great headlines – This is your first, and in many cases only chance to hook your visitors into reading on and absorbing your offer. Studies are showing that you have less than 5 seconds to make this connection, or they are gone. Study how to create awesome headlines, and test several.
3. Create crystal-clear Calls to Action – Leave no doubt about what you want your readers to do. Not only lead them there; tell them exactly! Buy Now! Click Here! Download your free report! Don’t leave your intentions or their next step to their imagination.
4. Use social proof – People are given to following the crowd, so if you have testimonials, reviews or product endorsements by all means find a way to get some of these in front of your audience. Your conversions will improve if you do.
5. Split Test everything – Many people don’t test simply because they think they don’t have the time. This is wrong-headed. Would you rather have fewer sales? This is the alternative to testing. A simple A/B test on the important elements of your landing page can do wonders for your conversion rates!
There you have it my friend – 5 ways to ensure your Google AdWords landing pages are optimized for the best results.
To your success,
The post 5 Effective Ways to Optimize your Google AdWords Landing Pages appeared first on NH Strategic Marketing.
Why You Absolutely Need a Content Marketing Calendar
Check Out how to create your Own Content Marketing Calendar
One of the hallmarks of companies that rock content marketing is that they without fail have a content marketing plan along with a content marketing calendar. Content marketing has become a many-headed hydra, all of which require care and attention.
Keeping track of all the many venues in which you publish, tracking production, holding people accountable, and certainly not least, executing a coherent strategy makes going forward without a content marketing calendar downright foolhardy. So let’s have a look at how you can construct a workable content marketing calendar and strategy.
Who should do this?
Even if you are a large company with several departments making use of the calendar, you’ll want to have a person dedicated to ensuring the overall plan is advancing, and people are being held accountable. This presupposes that you have a single content marketing calendar. We think this is best as even while there may be different people or teams working on different aspects of content creation, it is vital that there is a common vision and goals at play here. Having more than one calendar is asking for it, and really hampers efforts at promotion. Resist the calls for independence here.
This is to lessen the chances for assignments and deadlines falling too far behind, and jeopardizing marketing promotions that are inextricably intertwined.
What should you use for a content marketing calendar?
This can be a simple spreadsheet customized for the task. This is usually sufficient. There are many other forms of collaborative software if you have a large organization or want more automation.
Software like Basecamp, Teamwork and others provide useful platforms for running projects, and can help you keep track of complicated campaigns easily. There is a cost and learning curve involved with this, however.
In most cases a simple solution is best, and we would encourage this to start. Moving up to more sophisticated systems can always happen down the road if need be.
The post Why You Absolutely Need a Content Marketing Calendar appeared first on NH Strategic Marketing.