How to Learn Social Media Marketing

Social Media Marketing – How Your Business Can Start Using It

Social media marketing has advanced to the point where it’s no longer just another channel, full of sound and furywhile signifying mostly nothing, and is now a crucial aspect of any serious online marketing business. If you haven’t yet gotten on board with this, the time is now.

With so many people gathering on the various social networks, it is important to go where the people are if you want to prosper in this social business environment. These days people turn to their social media channels for affirmation and recommendation, and if you aren’t playing, you’re not in the game.

How to learn to use the various social media channels

There are a few major players that you simply need to be on, and few others that might make a lot of sense given your market. The top five social media networks as of this writing are Facebook, Twitter, LinkedIn, Google+ and YouTube. The next most significant will be sites like Pinterest, Tumblr, Instagram, Vine and Snapchat. This seconds tier is a lot more visually oriented, but drives loads of traffic that is very interested in buying.

You’ll need to know each network’s primary demographics in order to determine whether or not a particular network is right for your business.

How to use social media sites for business

Cultivating audiences for your business through social media can be done far easier and faster than through traditional marketing if you are up to speed on how to make your reach exceed your current influence. This means understanding how to get involved, engaged and shared as widely and quickly as you can.

The one constant in social media is change, and you need to keep abreast of what’s what in order to effectively market with this channel.

Here is a great compilation of social media resources that will keep you busy for some time. One of our favorites on this list is the blog Social Media Examiner.

The rewards of a successful social media initiative are many, ranging from large amounts of traffic to building a truly engaged and passionate following. Both of which sound pretty decent to me!

The post How to Learn Social Media Marketing appeared first on NH Strategic Marketing.

How to Get the Most from Your Facebook Business Page

Make Your Facebook Business Page Work for You!

Making your small business Facebook page a hub of social activity for your business is a major task if you hope to expand your business using social media. Yet many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot.

Luckily for us there are several tried and true tips you can use to not only make your Facebook business page more highly-trafficked, but also useful in a number of other ways also. Here are 7 great tips to get the most from your Facebook business pages.

7 Tips to help get better Facebook business page results

1. Check out the new Call to action feature – Facebook now offers you the ability to insert a call to action into your posts. They include “Shop Now,” “Sign Up,” “Book Now,” “Contact Us,” “Use App,” “Play Game” and “Watch Video.”
2. Schedule posts ahead of time – You have the ability to schedule posts in advance either on the Facebook interface or by using a third party tool like Hootsuite. This can free you up, and still let you make the occasional random post when you want.
3. Give the people what they want – Look in the Posts section of your settings and under post types you’ll see the types of posts that your audience is craving. You might be surprised at what it shows there!
4. Post consistently – If you’re not posting at least once a day in your business, you’re not doing enough. This helps you stay in touch with your audience, and is especially helpful if customer service issues arise there!
5. Engage socially as your page – Make sure you Like, Share and comment as your page to help build fans, gain authority and possibly find new people to either work with or for.
6. Share news and views – Whenever your business is given attention, your Facebook page is a perfect place for sharing this.
7. Drop links to your site and other web properties – Your Facebook business page is a perfect vehicle to use to send visitors to your web pages, videos and salespages.

Making your Facebook business page work for you isn’t hard, but does involve some effort. The payoff can be so worth it though.

The post How to Get the Most from Your Facebook Business Page appeared first on NH Strategic Marketing.

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