Remarketing Ads To Increase Lead Generation Effectiveness

In this Episode of the “In The Trenches Small Business Marketing Podcast” I talk about the persistence of my English Bulldog Noble when it comes to eating cherry tomatoes out of my Garden and how the same kind of persistence (with Remarketing ads) can help you close 70% more leads.

Click the play button below to watch this new video from Kyle Battis of NH Strategic Marketing.

If you would like to learn how you can grow your business with Remarketing ads I invite you to accept my gift of a Free Marketing Audit.  It will be of value to you I promise.

To your success,

PS – Kyle Battis is the President of the NH Marketing Agency smart business owners turn to when they need help with paid online lead generation assistance.  Claim your Free Marketing Audit today.

The post Remarketing Ads To Increase Lead Generation Effectiveness appeared first on NH Strategic Marketing.

NH Marketing Agency

In this video, Kyle Battis from NH Marketing Agency by the name of NH Strategic Marketing talks about the effectiveness of Remarketing Ads.

How to Do Content Marketing for E-Commerce

Learn Why Content Marketing for E-Commerce Can Make All the Difference

So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be buying from you as opposed to any of the other guys?

Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.

The answer is content marketing for your e-commerce site. This is the best way to build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.

Several Ways to Tackle Content Marketing for E-commerce

Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your e-commerce sites. For example, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.

Create unique descriptions – Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. Moreover, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.

Use unique images – Creating original images will allow you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.

Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. His helps engender trust and can be the reason they buy!

Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.

The post How to Do Content Marketing for E-Commerce appeared first on NH Strategic Marketing.

How to Make your Facebook Business Page Engaging

See How You Can Engage More Fans with Your Facebook Business Page

These days it’s simply not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free second of time from your day as it is?

Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.

5 Easy tips to make your Facebook page more engaging

Choose imagery wisely – The visuals you use on your posts and ads make a major difference. Make sure they are all original and also something you would want to share yourself.

Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.

Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.

Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise connect with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.

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7 Ideas to Help You Make Killer Videos

Check Out These 7 Awesome Ideas for Videos

None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.

Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.

To help with that, we’ve come up with 7 ways your business can use videos effectively.

7 Types of Videos your Business Can Use

Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.

Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.

Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.

Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.

Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.

Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!

The post 7 Ideas to Help You Make Killer Videos appeared first on NH Strategic Marketing.

15 Awesome Social Media Tips for Beginners

Check Out these 15 Social Media Tips for Newbies!

Everyone’s got to start somewhere, and social media is just too big an ocean of people not to dip your toe into. Rather than allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your way to a lively, effective social media presence.

15 Beneficial Social Media Tips

1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.

2. Don’t be a ghost – Make sure you show up. The once a month poster isn’t going to gain or keep any traction in any way.

3. Respond – Spend time to reply to all of the comments you receive from others. This will help you connect with your target audience.

4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.

5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.

6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.

7. Don’t kick back – Don’t respond negatively to bad feedback. You will NEVER win at this! Make sure to respond and stay professional.

8. Don’t get too verbose! – Long messages tend to make readers head for the exits.

9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them you value their contribution.

10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.

11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and get shared much more than mere text.

12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin attempting to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.

13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!

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